ThinkDoodl Insights

Research made simple: Focus Groups
Rumi Kamat Rumi Kamat

Research made simple: Focus Groups

A focus group is a small, guided discussion used in UX, product, and market research to understand what people think, feel, need, and expect.

Read More
Gen-Pop or not?
Rumi Kamat Rumi Kamat

Gen-Pop or not?

This simple rule will determine if your product testers are ‘Gen-pop’ or not.

Read More